Famed rapper, composer and producer Pharrell Williams can now add a new title to his resume: Creative director.

Deadline.com reports that Williams has been named creative director for Karmaloop TV, a new network which is set to launch later this year. Karmaloop is a fashion retailer that currently has a YouTube channel which Deadline says is the 18th most viewed on that website.

“Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today,” Karmaloop CEO Greg Selkoe told Deadline. “We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.”

Williams, who is also an entrepreneur, will have a stake in the new network.